Bracknell: The New Hub of the South East
Bracknell is being transformed. Existing and continued regeneration in Bracknell has created an appealing town in which to live or work.
Over the past fivve years a brand new town centre, the Lexicon, has emerged. The £240 million, state-of- the-art shopping centre and leisure facility has been developed by the Bracknell Regeneration Partnership which is 50% funded by Legal and General.
The Lexicon is home to luxury brands including Fenwick, Hotel Chocolat, Pandora, Joules, Waitrose, Charles Tyrwitt, Carluccios and Superdry. Its development and further regeneration of the Bracknell Forest region will increase Bracknell?s catchment to 1 million people by 2024.
Further infrastructural and regeneration activities are also being undertaken across the borough with an investment of £768 million. It is one of the largest urban regeneration schemes currently being built in the UK.
Bracknell is also known as the Silicon Valley of the UK. It is home to tech giants including Vodafone, Hewlett Packard, Fujitsu, Dell, Epicor, Hitachi Data Systems, Panasonic, Honeywell, GE and Cisco Systems.
Considering its excellent transport links, there are also a number of other large UK and multinational corporates who have chosen Bracknell as the home for their headquarters or key of ces including 3M, Waitrose, Avis, Vodafone, Syngenta, Honda UK, Nielsen and HiFX.
These large businesses have drawn people to the town in search of employment for many years, but with the increased desirability of the newly regenerated Bracknell those people working here are increasingly likely to elect to live here too.
The increasing appeal of Bracknell as a destination is the primary driver behind the projections for huge population growth in the district. The population of Bracknell is expected to increase by 15% during the next 20 years and will provide strong demand for property in the region.
Bracknell At A Glance
- £240 million new town centre development: The Lexicon
- £768 million of infrastructure and regeneration investment
- UKs Silicon Valley
- Bracknell's population to increase by 15% during next 20 years
- Bracknell's catchment to increase to 1 million people by 2024
- Planning restrictions on change of use from office to residential
- Limited council SANG allocations will minimise new homes approvals
- Desirable neighbouring towns: Ascot, Reading, Wokingham and Windsor
- Near major motorway junctions and train station with good links
- Affluent area with income and expenditure exceeding the UK average
